Friendly & Professional

Subject: Keep More of Your Savings While Buying a Home

Hi [Client’s First Name],

Buying a home is a big investment—but that doesn’t mean you need to use all your savings to make it happen.

I have access to a program that allows you to:

✔ Keep more of your cash reserves instead of liquidating assets.

✔ Invest in other opportunities while still securing a home.

✔ Avoid putting all your money into one asset.

This is a smarter, more flexible way to buy. Let’s connect and see if it’s the right fit for you!

Best,

[Your Name]

Simple & Straightforward

Subject: Keep More of Your Savings While Buying a Home

Hi [Client’s First Name],

Buying a home is a big investment—but that doesn’t mean you need to use all your savings to make it happen.

Many financial experts recommend diversification, yet traditional homebuying ties up most of your savings. I can help you buy your next home without using all your savings—keeping your money working for you.

Let’s chat about how we can maintain your financial strength and buy smart.

Best,

[Your Name]

Educational & Informative

Subject: Why Smart Homebuyers Don't Tie Up All Their Cash

Dear [Client Name],

As your [Real Estate Agent/Mortgage Loan Officer], I believe in helping you make not just a good home purchase, but smart financial decisions for your overall wealth strategy.

One common mistake many homebuyers make is tying up too much of their liquid assets in their home's down payment. While building equity is important, many financial experts recommend maintaining diversification in your investments.

I can provide you with a sophisticated approach to homeownership that helps you:

• Maintain investment diversification rather than concentrating wealth in a single asset

• Preserve savings for other investment opportunities when they arise

• Avoid selling performing investments (stocks, bonds, etc.) to fund your down payment

• Reduce risk exposure to real estate market fluctuations in your specific area

For instance, investing $100,000 in a down payment locks that money into a single property in one location. With Crib Equity, you might put $50,000 down and keep the remainder available for:

• Stock market investments

• Retirement account contributions

• Business opportunities

• Secondary real estate investments in different markets

Would you be interested in discussing how this could help you maintain greater financial flexibility while still achieving your homeownership goals? 

I'm available [days/times] and would be happy to walk through the concept with you.

Best regards,

[Your Name]