Call Script

Opening (Personalized & Conversational)

Hi [Client Name], this is [Your Name] from [Your Company]. I'm calling because I recently started offering a financing strategy that's helping my clients get into desirable homes and buy sooner with more financial flexibility in this challenging market. I thought of you because [personalize: "you mentioned wanting to get into a better neighborhood" / "I know you've been saving for a down payment" / "you have that great low-rate mortgage you don't want to give up"]. 

Do you have just a minute or two so I can quickly explain how this could benefit your situation?”

Core Value Proposition (30-Second Elevator Pitch)

A new program from [Your Company] and Crib Equity, can match your down payment dollar-for-dollar — doubling your cash to buy without adding extra monthly payments or additional debt.

In short, this can help you:

✔ Afford a nicer home by improving affordability and purchase power

✔ Lower your monthly payments and make homeownership more comfortable

✔ Keep more of your savings or other investments intact

Do any of these align with your homebuying goals right now?

Simple Objection Handling (Trust-Building & Authentic):

If asked, “What’s the catch?” or “How does this work exactly?”:

Great question—this is a different approach than most people are used to, but there’s no hidden catch. Instead of taking on more debt or monthly payments, you’re simply agreeing to share a portion of your home’s future appreciation with the down payment partner. In return, you get immediate benefits like significantly lower monthly payments, increased buying power, and the ability to buy sooner with less money out-of-pocket.”

It’s not a loan, so there’s no additional monthly payments, and you remain in control of your home. When you eventually sell or refinance, the partner shares both the upside or downside with you, aligning your interests completely.

"How much of the appreciation do I have to share?"

"It's up to you and based on the amount you each contribute to the purchase. They also share in many of the costs of buying and selling the home as well, and are only owed a return from the value of the home itself, it's not a loan or personally guaranteed by you. I can run the numbers for you, but most clients find this a very fair trade-off for the benefits they receive."

Closing & Call-to-Action (Engaging & Low Pressure):

If it helps, I can run a quick scenario with real numbers based on the home price you’re targeting, and we can see exactly how this could work for you. Do you have time later this week to review it together?”

If They Need Time to Think:

"I completely understand you want to think about this. It's a newer approach to home financing and it's important to be comfortable with it. Why don't I send you some information with a few examples, and then follow up in a couple of days? That way you can review it at your convenience, and I'm happy to answer any questions that come up."

Voicemail Option: Short & Friendly:

“Hi [Client Name], it’s [Your Name] with [Your Company]. I’m calling about a financing strategy that’s helping my clients buy sooner and increase their buying power without needing more upfront cash. It could be a great fit if you’re planning a home purchase soon. Give me a call or text back at [Your Number]—I’d love to walk you through how it works. Talk soon!”